RESEARCH DESK / UPDATED OCTOBER 2, 2026
BRANDED MERCHANDISE
STATISTICS.
A current U.S. snapshot of the market behind branded goods, promotional products and the tangible pieces people keep, share and remember.
SEE SOURCESTHE U.S. SNAPSHOT
THE NUMBERS
IN CONTEXT.
Custom work lives in a larger world of branded, personalized and commemorative goods. The facts below are drawn from a 2026 release reporting Oxford Economics research on 2025 activity. Each number links to the same named source so it is easy to verify and cite.
spent on branded merchandise in the United States in 2025
The estimate includes promotional products and licensed merchandise across the full branded merchandise market.
SOURCE: PPAI / OXFORD ECONOMICS ↗of 2025 U.S. branded merchandise spending was promotional products
This is the promotional-products portion of the wider U.S. branded merchandise market.
SOURCE: PPAI / OXFORD ECONOMICS ↗of 2025 U.S. branded merchandise spending was licensed merchandise
Licensed merchandise makes up the remaining portion of the reported U.S. market.
SOURCE: PPAI / OXFORD ECONOMICS ↗U.S. jobs were supported by branded merchandise in 2025
The estimate accounts for direct, indirect and induced employment supported by the sector.
SOURCE: PPAI / OXFORD ECONOMICS ↗in U.S. tax revenue was supported by branded merchandise in 2025
The figure reflects the sector’s broader economic footprint, not only product sales.
SOURCE: PPAI / OXFORD ECONOMICS ↗in U.S. GDP was supported by branded merchandise in 2025
Oxford Economics measured the value supported through the sector’s direct, indirect and induced activity.
SOURCE: PPAI / OXFORD ECONOMICS ↗SOURCES & METHOD
BUILT TO
BE CHECKED.
The release reports findings from an Oxford Economics study of the branded merchandise sector. Its U.S. figures refer to 2025 activity and include direct, indirect and induced economic effects. The estimates cover a broader market than custom engraving alone, including promotional products, licensed merchandise, apparel, retail-branded goods, recognition gifts, print on demand and related work.
Last checked: October 2, 2026. This page will be refreshed when the underlying research is updated or a newer primary source is available.
Race City Engravings. “Branded Merchandise Statistics: U.S. Snapshot.” Updated October 2, 2026. Retrieved from Race City Engravings.
MAKE IT YOURS
A GOOD PIECE
STAYS WITH THEM.
Have a story, vehicle, place or milestone worth putting into a finished piece? Bring the details, and Race City will help give them a form.
START AN ORDER